Archive for ‘engaged’

December 28, 2013

“What Have You Done For Me Lately?”

And by lately, you mean 10 minutes ago.

No worries, I understand. That’s the thing with effective PR—it just makes clients hungry for more.

Anyway, here’s some of what I’ve done for you lately.

•  Got your public service announcements aired on radio stations around the state. Your board members heard them on the way to the annual meeting, too, which was nice.

•  Wrote all the copy for all the pages (20-plus) of your website. I think the finished project looks—and reads—great. Better still? You moved up in Google searches!

•  Swooped into your towns and met with dozens of your people. By the time I was done, everyone was enthused and—this is very important—on the same page. Then I got all the news media to cover your events. You can bet I was thrilled with the turnout, but I was most proud of the way your people stayed on message. You’ve got good people!

•  Helped you develop a public profile for social media. And then helped you find the words and the content to make that profile come alive. That’s why it reached precisely the people you wanted to reach. And why now you and your cause have many more friends.

•  Got your picture, your company, your work, your ideas featured in a glossy magazine that is read by tens of thousands of people. Why? Because I like you and I believe in you, your company, your work and your ideas.

•  Wrote news releases that turned into news articles and news reports. As a result, your news was featured in newspapers and magazines. It was featured on the air and on the Web. It was reTweeted and it was shared and it was forwarded. I don’t think I’ve gotten anyone Pinned or Tumblr-ed yet, but I’ve been too busy lately to check. So maybe that, too.

Wait, what? I didn’t do all those things for you? Hey, all you have to do is ask. Just because I’ve done a bunch of things for someone else lately doesn’t mean I won’t do them for you, too. Because I absolutely will. Here at Cherry Street, you’re only a phone call from becoming our newest favorite client.

May 21, 2012

History Channel

The Wisconsin Museum of Broadcasting is definitely one of my favorite clients. Not just because they’re a great organization with great ideas, but because they have realized those ideas so well.

I’ve written before about how much I like this online museum. Now, thanks to the must-watch-TV event of Recall Season here in Wisconsin, I get to write about it again.

It’s cool that the debate between Wisconsin Governor Scott Walker and Milwaukee Mayor Tom Barrett will be aired live throughout the state, thanks to the efforts of the WBA Foundation. And it’s awesome that this debate will soon take its place in the special Political Debates exhibit that the museum maintains. What’s really special, though, is that journalists and history buffs and political junkies can prep for the debate by watching the PREVIOUS gubernatorial debate between these same two candidates. That’s right—Tom Barrett and Scott Walker debated each other in 2010, and the museum has preserved that debate in its entirety and made it available to the world.

Just go to the museum, navigate to the Political Debates section, and click on the 2010 debate. Happy watching!

April 16, 2012

PR Fool’s Day

Haha, we’re a funny bunch out here on PR Island!

April Fool’s Day jokes went all around the Web a couple of weeks ago and an amazing number of them involved big brands: NASCAR, Google and more.

I like it when companies use April Fool’s Day to launch a joke product (that sometimes later becomes a real product)…or take a sly, sideways approach to strengthening a message…or just plain infuse some personality into their brands.

Here are three well-executed April Fool’s Day funnies you might not have seen:

A news release for Floccupy Wall Street

A video about an “e-lane” for sidewalks

A recruiting piece from Beloit College

Laugh and the world laughs with you.

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