Seriously, don’t lie

Not that you would.

But if you know someone who might, you can tell him or her that being less than forthcoming with PR counsel often inflicts needless damage to reputations and bottom lines. Sometimes a lot of damage. And yes, sins of omission count double.

The impulse is understandable. But think about it for a moment: How much sense does it make to hide a problem from the person most qualified to help you face that problem with grace and solve it faster, easier, cheaper, better?

I’m too much of a Cassandra for the challenges of PR crisis management, so I stick to spreading good news and writing snappy little features. But here on Cherry Street we know and admire some PR pros who never break a sweat. Local, regional, national—if your friend needs a name, give us a call.

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