PR Fool’s Day

Haha, we’re a funny bunch out here on PR Island!

April Fool’s Day jokes went all around the Web a couple of weeks ago and an amazing number of them involved big brands: NASCAR, Google and more.

I like it when companies use April Fool’s Day to launch a joke product (that sometimes later becomes a real product)…or take a sly, sideways approach to strengthening a message…or just plain infuse some personality into their brands.

Here are three well-executed April Fool’s Day funnies you might not have seen:

A news release for Floccupy Wall Street

A video about an “e-lane” for sidewalks

A recruiting piece from Beloit College

Laugh and the world laughs with you.


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