PR On Deck

 In baseball, being on deck means you’re ready for your turn at bat. I think of that term when I’ve finished a project and find myself ready for the next one. Happily, on Cherry Street, I can be physically on the deck while I’m also on-deck.


I wrapped up an eight-week communications strategy project earlier this month and hit that deck the very next day. There’s room enough on the deck bar to spread out file folders. The cushy barstool is comfortable. And, should I look up from my laptop, there’s a view of the Rock River.

My version of being on-deck is probably not the most aggressive business model I could devise. On days like this, though, when I have such a beautiful view of the next projects already floating down that river toward me, I’m really glad I chose it.


Blog at

Up ↑