People, please. If this month has shown us anything, it’s the importance of regular PR check-ups.
Perfectly robust brands were savaged on Twitter and Tumblr. Seemingly innocent hashtags somehow backfired. On Facebook, rumors popped up like weeds, and villagers rioted, and company spokespeople ran amuck.
From the deck on Cherry Street, I watched these faraway developments and wondered: Don’t any of these folks know a public relations specialist?
Because that is exactly who they needed—and need still. Someone who can help them use Twitter for better crisis management. Or devise a novel plan to innoculate them against Twitter’s inherently viral utility. Or make sure their Facebook pages invite engagement and not parody.
PR pros do all this for their clients. And, because social media becomes more powerful and, correspondingly, more risk-filled with each dawning day, the services of a public relations specialist grow ever more vital to the health of your brand—and your bottom line. Isn’t it time for your next checkup?