History Channel

The Wisconsin Museum of Broadcasting is definitely one of my favorite clients. Not just because they’re a great organization with great ideas, but because they have realized those ideas so well.

I’ve written before about how much I like this online museum. Now, thanks to the must-watch-TV event of Recall Season here in Wisconsin, I get to write about it again.

It’s cool that the debate between Wisconsin Governor Scott Walker and Milwaukee Mayor Tom Barrett will be aired live throughout the state, thanks to the efforts of the WBA Foundation. And it’s awesome that this debate will soon take its place in the special Political Debates exhibit that the museum maintains. What’s really special, though, is that journalists and history buffs and political junkies can prep for the debate by watching the PREVIOUS gubernatorial debate between these same two candidates. That’s right—Tom Barrett and Scott Walker debated each other in 2010, and the museum has preserved that debate in its entirety and made it available to the world.

Just go to the museum, navigate to the Political Debates section, and click on the 2010 debate. Happy watching!


PR Fool’s Day

Haha, we’re a funny bunch out here on PR Island!

April Fool’s Day jokes went all around the Web a couple of weeks ago and an amazing number of them involved big brands: NASCAR, Google and more.

I like it when companies use April Fool’s Day to launch a joke product (that sometimes later becomes a real product)…or take a sly, sideways approach to strengthening a message…or just plain infuse some personality into their brands.

Here are three well-executed April Fool’s Day funnies you might not have seen:

A news release for Floccupy Wall Street

A video about an “e-lane” for sidewalks

A recruiting piece from Beloit College

Laugh and the world laughs with you.

Future Features

I can’t stop thinking about the panel discussion we had last month at the PRSA-Madison luncheon. Three impressive career-communicators—people who work here in town but are in demand as speakers all across the country—sat at a table in the front of the room and made their predictions about public relations in the coming year.

Which social media will dominate? What kinds of metrics can we look forward to adapting? How much will content matter across platforms?

I can’t recreate all their great insights here. But our panelists did inspire me to continue to scout out the road PR might take in the coming months.

Here’s what some experts say lies ahead:

•  From the bloggers at PR Newswire, PR with marketing outcomes.

•  From PRSA National, 12 very different trends from 12 bloggers.

•  Mashable’s take on what’s next in digital PR.

Finally, a caution from Harvey Briggs—who, incidentally, served on the very panel mentioned above. In a great blog, Harvey reminds us all to keep watch along the way for that which is actually innovative. Not just new. Not just different. Just really, truly innovative. Our past futures have always been shaped by innovation, he says, and innovation is what will give us a preview of what’s next. Thanks for the reminder, Harvey!

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