Archive for ‘PR’

December 28, 2013

“What Have You Done For Me Lately?”

And by lately, you mean 10 minutes ago.

No worries, I understand. That’s the thing with effective PR—it just makes clients hungry for more.

Anyway, here’s some of what I’ve done for you lately.

•  Got your public service announcements aired on radio stations around the state. Your board members heard them on the way to the annual meeting, too, which was nice.

•  Wrote all the copy for all the pages (20-plus) of your website. I think the finished project looks—and reads—great. Better still? You moved up in Google searches!

•  Swooped into your towns and met with dozens of your people. By the time I was done, everyone was enthused and—this is very important—on the same page. Then I got all the news media to cover your events. You can bet I was thrilled with the turnout, but I was most proud of the way your people stayed on message. You’ve got good people!

•  Helped you develop a public profile for social media. And then helped you find the words and the content to make that profile come alive. That’s why it reached precisely the people you wanted to reach. And why now you and your cause have many more friends.

•  Got your picture, your company, your work, your ideas featured in a glossy magazine that is read by tens of thousands of people. Why? Because I like you and I believe in you, your company, your work and your ideas.

•  Wrote news releases that turned into news articles and news reports. As a result, your news was featured in newspapers and magazines. It was featured on the air and on the Web. It was reTweeted and it was shared and it was forwarded. I don’t think I’ve gotten anyone Pinned or Tumblr-ed yet, but I’ve been too busy lately to check. So maybe that, too.

Wait, what? I didn’t do all those things for you? Hey, all you have to do is ask. Just because I’ve done a bunch of things for someone else lately doesn’t mean I won’t do them for you, too. Because I absolutely will. Here at Cherry Street, you’re only a phone call from becoming our newest favorite client.

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August 27, 2012

Is There a (PR) Doctor in the House?

People, please. If this month has shown us anything, it’s the importance of regular PR check-ups.

Perfectly robust brands were savaged on Twitter and Tumblr. Seemingly innocent hashtags somehow backfired. On Facebook, rumors popped up like weeds, and villagers rioted, and company spokespeople ran amuck.

From the deck on Cherry Street, I watched these faraway developments and wondered: Don’t any of these folks know a public relations specialist?

Because that is exactly who they needed—and need still. Someone who can help them use Twitter for better crisis management. Or devise a novel plan to innoculate them against Twitter’s inherently viral utility.  Or make sure their Facebook pages invite engagement and not parody.

PR pros do all this for their clients. And, because social media becomes more powerful and, correspondingly, more risk-filled with each dawning day, the services of a public relations specialist grow ever more vital to the health of your brand—and your bottom line. Isn’t it time for your next checkup?

June 11, 2012

PR On Deck

 In baseball, being on deck means you’re ready for your turn at bat. I think of that term when I’ve finished a project and find myself ready for the next one. Happily, on Cherry Street, I can be physically on the deck while I’m also on-deck.

 Fun!

I wrapped up an eight-week communications strategy project earlier this month and hit that deck the very next day. There’s room enough on the deck bar to spread out file folders. The cushy barstool is comfortable. And, should I look up from my laptop, there’s a view of the Rock River.

My version of being on-deck is probably not the most aggressive business model I could devise. On days like this, though, when I have such a beautiful view of the next projects already floating down that river toward me, I’m really glad I chose it.